ShroomID

New Pricing Strategy Added 60% to ShroomID’s ARPPU After 3 Months with Applica

Growth & Monetization Strategy

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

Client

ShroomID

Website

Services

Growth & Monetization Strategy

Project period

October - December 2022

The Challenge

Before they started working with Applica, ShroomID has already had paying customers who found value in the app. The main objective for ShroomID was to increase their ARPPU (average revenue per paying user).

"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."

CEO & Lead Developer, ShroomID

ShroomID

The Solution

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The first step to reaching a higher ARPPU was a growth audit. To find the optimal improvement strategy, Applica focused not only on the app itself and its metrics but also on the competitors.

‍

The Applica team saw the most potential in improving the onboarding and creating a new mobile app pricing strategy based on app pricing models best practices, and presented them to ShroomID.

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<step-l>2<step-l><case-h3>Execution<case-h3>

Using Adapty, ShroomID launched the new app pricing strategy under Applica’s support and compared the new ARPPU metric levels to the ones before.

The Result

+ 60%

to ARPPU

The new pricing strategy was successful, raising ShroomID’s ARPPU by 60%.

‍

In 3 months of cooperating with Applica, the app found the strategy that brings the desired results.

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